Myntra - Amouk: Ad on Pregnancy Brilliant
Over time we've noticed how everyone in our society has a strong opinion on a pregnant woman and her baby bump. Everything from her decision to work or take a sabbatical, her mommy-to-be glow or over exhausted look and worse, her decision to hide or show off her bump; everything is up for discussion. With one ad, the smart people at Anouk and Myntra have shut that down.
That Radhika Apte is great at what she does is not new information. In this ad too, we love her confidence and the powerful aura around her. She is not afraid to question the system and she does that in style. On our part, we're glad to be in an era of advertising where creative heads and client servicing people think beyond the sexy women and famous women pretending to wear anything but designer clothes. #Television#Advertisement